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Fortified/Functional Beverages in Austria

Fortified/Functional Beverages in Austria

Fortified/functional beverages continued to register significant value growth in 2017, mainly due to the success of energy drinks, products which are fortified/functional by default. Among FF soft drinks, FF concentrates and RTD tea saw the highest value growth in 2017. In FF RTD tea, the all i need brand is the sole product available and sees great success. Brands such as Isostar and Gatorade with a sports positioning are responsible for the good performance of FF concentrates, as with healthie...

Euromonitor International's Fortified/Functional Beverages in Austria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL BEVERAGES IN AUSTRIA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Fortified/functional Beverages Sees Further Success Mainly Due To Energy Drinks
General Wellbeing Remains the Most Important Positioning
Competitive Landscape
Red Bull Leads Rather Consolidated Fortified/functional Beverages
Players Continue To Be Innovative
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 8 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 9 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 10 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Further Success for Health and Wellness Products in 2017
Natural Ingredients and Reducing Sugar Are the Main Topics in Austria
Private Label Leads Highly Fragmented Health and Wellness
Supermarkets Remains the Leading Distribution Channel in Austria
Further Success Expected for Health and Wellness Over the Forecast Period
Market Data
Table 13 Sales of Health and Wellness by Type: Value 2012-2017
Table 14 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 15 Sales of Health and Wellness by Category: Value 2012-2017
Table 16 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 19 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 20 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 21 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 22 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 23 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 24 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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