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Fortified/Functional Beverages in Australia

Fortified/Functional Beverages in Australia

Growing health-consciousness continued to impact FF beverages in 2017, with an increasing number of consumers seeking out healthier beverage options that promote health. This was supported by new product developments and the growing range of healthier beverage options available through key distribution channels, such as supermarkets. In late 2017, The Real Beverage Co launched two new FF 100% juice variants, including Real Wholesome Blend, which includes fruit and vegetable juices with the addit...

Euromonitor International's Fortified/Functional Beverages in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL BEVERAGES IN AUSTRALIA
Euromonitor International
May 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Health-consciousness Supports Growth of Ff Beverages
the Growing Number of Busy, On-the-go Consumers Boosts Ff Energy Drinks
Concerns About Sugar Consumption and Portion Control Encourage Strong Growth of Ff Powder Concentrates
Competitive Landscape
Coca-Cola Amatil Leads Fortified/functional Beverages
the Growing Number of Energy-seeking Consumers Results in Red Bull Australia's Share of Ff Beverages Increasing
Enduring Popularity of V Energy Drink Brand Results in A Steady Share for Frucor Suntory Australia
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health and Wellness Concerns Remain A Key Focus for Australian Consumers
the Turn Against Sugar Continues Full Force
Major Players Make Health and Wellness A Priority
Supermarkets A Key Channel for Ensuring the Distribution of Healthier Food and Beverage Options
A Focus on Healthy Living Shows No Signs of Letting Up
Market Data
Table 12 Sales of Health and Wellness by Type: Value 2012-2017
Table 13 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 14 Sales of Health and Wellness by Category: Value 2012-2017
Table 15 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 18 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 19 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 20 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 22 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 24 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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