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Fortified/Functional Beverages in the US

Fortified/Functional Beverages in the US

As energy drinks and RTD coffee continue to be some of the strongest performers in US soft drinks, other categories are looking to take advantage of the consumer desire for energy to power through the day. Caffeinated water has been on the rise as brands like Avitae and Water Joe try to merge the clean, hydrating appeal of water with the functionality of energy drinks. In more traditionally caffeinated categories, there has been an increase in brands trying to manipulate energy amounts. Eight O’...

Euromonitor International's Fortified/Functional Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


FORTIFIED/FUNCTIONAL BEVERAGES IN THE US
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Added-caffeine Products Jolt Ff Beverages
Protein Provides Another Approach To Energy
Sports Drinks Sees A Challenge To the Old Order
Competitive Landscape
PepsiCo Loses Share As Gatorade Struggles
Monster Benefits From the Continued Focus on Energy
Talking Rain Makes Big Gain
Category Data
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
Table 3 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
Table 4 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2012-2017
Table 5 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2012-2017
Table 6 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2012-2017
Table 7 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
Table 8 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
Table 9 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
Table 10 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
Table 11 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
Table 12 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
Table 13 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022
Executive Summary
Health-conscious Consumers Avoid Sugar and Seek Out New Ingredients
Reformulating for A Cleaner Tomorrow
Aggressive Mergers Materialise As the Path To Growth in the Increasingly Competitive Health and Wellness Environment
Farmers' Markets Reach To Keep Up With the Digital Age
Clean Label Trends To Drive Forecast Growth
Market Data
Table 14 Sales of Health and Wellness by Type: Value 2012-2017
Table 15 Sales of Health and Wellness by Type: % Value Growth 2012-2017
Table 16 Sales of Health and Wellness by Category: Value 2012-2017
Table 17 Sales of Health and Wellness by Category: % Value Growth 2012-2017
Table 18 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
Table 19 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
Table 20 NBO Company Shares of Health and Wellness: % Value 2013-2017
Table 21 LBN Brand Shares of Health and Wellness: % Value 2014-2017
Table 22 Distribution of Health and Wellness by Format: % Value 2012-2017
Table 23 Distribution of Health and Wellness by Format and Category: % Value 2017
Table 24 Forecast Sales of Health and Wellness by Type: Value 2017-2022
Table 25 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
Table 26 Forecast Sales of Health and Wellness by Category: Value 2017-2022
Table 27 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
Table 28 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
Table 29 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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