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Footwear in Vietnam

Publisher Euromonitor International
Published Feb 04, 2026
Length 21 Pages
SKU # EP20870604

Description

In 2025, footwear in Vietnam achieved current value growth despite economic headwinds including inflation and cautious consumer spending. Promotional intensity, tourism recovery, and innovative products supported category resilience. The landscape remained highly fragmented, with international brands leveraging digital capabilities whilst local brands competed on price. Offline retail maintained its dominant share although digital channels grew through livestream commerce and social media platfo...

Euromonitor International's Footwear in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Children's Footwear, Men's Footwear, Women's Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Footwear in Vietnam
Euromonitor International
February 2026
List Of Contents And Tables
FOOTWEAR IN VIETNAM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fragmented landscape adapts through innovation and channel diversification
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Economic uncertainty tempers growth momentum across footwear
Promotional intensity and tourism recovery support category resilience
CHART 2 Lazada Mega Sale: Flash Deals, Combo Discounts and Group Buying
Expanding sports event calendar creates opportunities for targeted brand activation
WHAT’S NEXT?
Brighter economic outlook set to underpin consistent category expansion
Digital adoption and high-tech product development to accelerate market evolution
CHART 3 Hunter Velocity Collection 2K25 – Versatile Sneakers for Busy Women
Sustainability priorities and versatile design to gain prominence
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Fragmentation persists as international and local brands compete on distinct value propositions
CHANNELS
Offline retail maintains dominance whilst digital channels gain structural importance
COUNTRY REPORTS DISCLAIMER
CHART 5 Key Trends 2025
CHART 6 ACFC Private Sale Returns to Hanoi in Summer 2025
CHART 7 Owen Introduces Ultra Modal High-Tech Following Tech-Infused Sustainability Trend
CHART 8 Analyst Insight
CHART 9 The Journey of Many Used Clothes in Vietnam
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Vietnam 2025
CHART 12 Key Insights on Consumers in Vietnam 2025
CHART 13 Consumer Landscape in Vietnam 2025
APPAREL AND FOOTWEAR IN VIETNAM
EXECUTIVE SUMMARY
Economic pressures drive promotional intensity and digital acceleration
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Price sensitivity and promotional intensity shape modest growth
Sustainability and innovation in materials reshape consumer appeal
WHAT’S NEXT?
AI and innovation expected to drive premiumisation
Online shopping and functional design to reshape retail landscape
Circular fashion and ethical production to gain momentum
COMPETITIVE LANDSCAPE
International brands leverage digital agility to maintain leadership
Local brands compete on pricing and innovation amid economic pressure
CHANNELS
Offline retains dominance whilst e-commerce accelerates share gain
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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