Fitbit Inc in Consumer Electronics (United Kingdom)
Fitbit’s plan within consumer electronics is to be the worldwide leading company in passive wearable electronics, and compete indirectly against manufacturers of autonomous wearable electronics such as Apple and Samsung. Moreover, the company wants to build a large community of people who care about fitness and wellbeing. In order to spread its vision across the country, Fitbit launched a marketing campaign called #findyourfit through television commercials and social media engagement.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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