Financial Cards and Payments in Romania

Financial Cards and Payments in Romania

Romania has a favourable macroeconomic environment for the performance of the financial cards and payments market. Salaries saw double-digit growth at the end of the review period, as well as increases in pensions and other incomes. These factors were underpinned by a low unemployment rate. Consumption-led economic growth was the strategy chosen in Romania in previous years. Although slowing, this continued in 2019. The effect is particularly evident in terms of card payments due to the ongoing...

Euromonitor International's Financial Cards and Payments in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Financial Cards and Payments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Financial Cards and Payments in Romania
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Economic Environment and Technological Advances Stimulate Card Use
Debit Card Transactions Rise As Consumers Shift From Cash, E-wallets See Growing Use
Meal Vouchers Move From Paper To Card
Average Spend Declines, Number of Transactions Increases Due To Growth in Contactless Payments
Reduced Costs and Increased Convenience Set To Boost Card Payments
Market Indicators
Table 1 Number of POS Terminals: Units 2014-2019
Table 2 Number of ATMs: Units 2014-2019
Table 3 Value Lost to Fraud 2014-2019
Table 4 Card Expenditure by Location 2019
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 6 Domestic versus Foreign Spend 2019
Market Data
Table 7 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 8 Financial Cards by Category: Number of Accounts 2014-2019
Table 9 Financial Cards Transactions by Category: Value 2014-2019
Table 10 Financial Cards by Category: Number of Transactions 2014-2019
Table 11 Consumer Payments by Category: Value 2014-2019
Table 12 Consumer Payments by Category: Number of Transactions 2014-2019
Table 13 M-Commerce by Category: Value 2014-2019
Table 14 M-Commerce by Category: % Value Growth 2014-2019
Table 15 Financial Cards: Number of Cards by Issuer 2014-2018
Table 16 Financial Cards: Number of Cards by Operator 2014-2018
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 22 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Forecast Consumer Payments by Category: Value 2019-2024
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 Forecast M-Commerce by Category: Value 2019-2024
Table 26 Forecast M-Commerce by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Charge Cards Dominated by Corporate Use, Limited Scope for Development
Even With Added-value Benefits Personal Charge Cards Have Limited Appeal
Popularity of Credit Cards Stifles Personal Charge Cards' Potential
Competitive Landscape
Players Focus on Face-to-face Strategies Due To Dominance of Corporate Charge Cards
American Express Withdraws, But Marginal Presence Means Little Impact
Category Data
Table 27 Charge Cards: Number of Cards in Circulation 2014-2019
Table 28 Charge Cards Transactions 2014-2019
Table 29 Charge Cards in Circulation: % Growth 2014-2019
Table 30 Charge Cards Transactions: % Growth 2014-2019
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 32 Commercial Charge Cards Transactions 2014-2019
Table 33 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 34 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 35 Charge Cards: Number of Cards by Issuer 2014-2018
Table 36 Charge Cards: Number of Cards by Operator 2014-2018
Table 37 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 38 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 39 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 40 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 41 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 42 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 43 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 44 Forecast Charge Cards Transactions 2019-2024
Table 45 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 46 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 47 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 48 Forecast Commercial Charge Cards Transactions 2019-2024
Table 49 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 50 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Headlines
Prospects
Consumer Confidence Underpins Increased Credit Card Usage...
... But Sluggish Growth in Number of Credit Cards Unlikely To Improve in Short Term
Credit Cards' Added Value Benefits Represent An Appealing Offer
Competitive Landscape
Banca Transilvania Benefits From Bancpost Acquisition
Raiffeisen Bank/emag Co-brand Initiative Sees Rapid Uptake
Reduced Consumer Credit Reference Index Has Little Impact
Category Data
Table 51 Credit Cards: Number of Cards in Circulation 2014-2019
Table 52 Credit Cards Transactions 2014-2019
Table 53 Credit Cards in Circulation: % Growth 2014-2019
Table 54 Credit Cards Transactions: % Growth 2014-2019
Table 55 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 56 Commercial Credit Cards Transactions 2014-2019
Table 57 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 58 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 59 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 60 Personal Credit Cards Transactions 2014-2019
Table 61 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 62 Personal Credit Cards Transactions: % Growth 2014-2019
Table 63 Credit Cards: Number of Cards by Issuer 2014-2018
Table 64 Credit Cards: Number of Cards by Operator 2014-2018
Table 65 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 66 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 67 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 68 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 69 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 70 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 71 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 72 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 73 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 74 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 75 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 76 Forecast Credit Cards Transactions 2019-2024
Table 77 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 78 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 79 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 80 Forecast Commercial Credit Cards Transactions 2019-2024
Table 81 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 82 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 84 Forecast Personal Credit Cards Transactions 2019-2024
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2019-2024
Headlines
Prospects
Strong Growth in Debit Card Payments, Opportunities for Further Growth Among Certain Population Segments
Debit Cards Increasingly Favoured Over Cash Thanks To Contactless Growth
Increase in Online Purchases Boosts Debit Card Use
Competitive Landscape
Banca Transilvania Extends Lead Through Initiatives in Both Marketing and Services
Banks Seek To Expand Consumer Bases Across the Board
Revolut Launch Encourages Development of Added-value Offers
Category Data
Table 87 Debit Cards: Number of Cards in Circulation 2014-2019
Table 88 Debit Cards Transactions 2014-2019
Table 89 Debit Cards in Circulation: % Growth 2014-2019
Table 90 Debit Cards Transactions: % Growth 2014-2019
Table 91 Debit Cards: Number of Cards by Issuer 2014-2018
Table 92 Debit Cards: Number of Cards by Operator 2014-2018
Table 93 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 94 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 96 Forecast Debit Cards Transactions 2019-2024
Table 97 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 98 Forecast Debit Cards Transactions: % Growth 2019-2024
Headlines
Prospects
Growth of Electronic Lunch Vouchers Results in Slowing But Still Notable Performance
Holiday Vouchers Introduced As Government Supports Domestic Tourism Industry
Closed Loop Transportation Cards Offer Strong Growth Potential
Competitive Landscape
Banca Transilvania Seeks To Expand Portfolio of Corporate and Private Customers
Revolut Launch Has Wide-ranging Impact
Merchant-issued Gift Cards Face Competition From Online Vouchers
Category Data
Table 99 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 100 Pre-paid Cards Transactions 2014-2019
Table 101 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 102 Pre-paid Cards Transactions: % Growth 2014-2019
Table 103 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 105 Open Loop Pre-paid Cards Transactions 2014-2019
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 107 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 108 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 109 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 110 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 120 Forecast Pre-paid Cards Transactions 2019-2024
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
Prospects

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