Fila Korea Ltd in Personal Accessories (South Korea)
Fila Korea enjoys strong brand equity in general sportswear and outdoor products. The company offers a diverse product range. However, it lies behind its competitors in personal accessories in South Korea, having a noticeable presence only in bags and luggage. The company is making an effort to target young people via the use of celebrities in its marketing campaigns. In addition, the company will continue to operate a number of discount outlets, offering consumers products within the economy...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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