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Fiamma Holdings Bhd in Consumer Appliances (Malaysia)

Fiamma Holdings Bhd in Consumer Appliances (Malaysia)

Fiamma Holdings Bhd is expected to focus on investing in marketing campaigns to build consumer-awareness and interest in its portfolio of brands. The mid-priced-to-premium positioning of its brands is proving effective alongside consumers’ rising sophistication and disposable incomes. Enlarging its distribution network is another focus for the player over the forecast period, as it will attempt to increase consumers’ accessibility to the brands.

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Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Appliances market;
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FIAMMA HOLDINGS BHD IN CONSUMER APPLIANCES (MALAYSIA)
Euromonitor International
March 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Fiamma Holdings Bhd: Key Facts
Summary 2 Fiamma Holdings Bhd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Fiamma Holdings Bhd: Competitive Position 2015

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