Fiamma Holdings Bhd in Consumer Appliances (Malaysia)
Fiamma Holdings Bhd is expected to focus on investing in marketing campaigns to build consumer-awareness and interest in its portfolio of brands. The mid-priced-to-premium positioning of its brands is proving effective alongside consumers’ rising sophistication and disposable incomes. Enlarging its distribution network is another focus for the player over the forecast period, as it will attempt to increase consumers’ accessibility to the brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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