In 2015, macroeconomic deterioration within Turkey negatively affected consumer demand for more expensive products and increased the demand for cheaper alternatives, with fast food benefitting from this shift in demand. Additionally, the successful expansion strategies of the leading companies further stimulated the performance of fast food. Last but not least, the country’s large young population continued to bolster the performance of fast food as these are the main consumers within this chann...
Euromonitor International's Fast Food in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fast Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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