Consumers’, particularly young consumers’, changing attitude towards fast food resulted in decelerating growth for the channel in 2016, compared with 2015. It was perceived to be trendier, especially among young consumers, to meet and hang out at specialist coffee shops than in fast food outlets. To attract these young consumers, McDonald’s, for instance, has launched Create Your Taste campaign, so that customers can DIY or customise their own unique burger. Dicos has advocated Shushi, which mea...
Euromonitor International's Fast Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Fast Food market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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