Fancl plans to increase its marketing expenditure in the forecast period, with online marketing likely to prove increasingly significant. The company will also seek to expand its distribution reach via third-party retailers, while also dramatically expanding its own store network. The company also plans to focus on cross-selling across its Fancl range. Within beauty and personal care, the company has stated that facial cleansers, sensitive skin care and skin care for older consumers will also be...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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