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Facial Tissue: Category Versatility and Opportunities in the Developing Markets

Facial Tissue: Category Versatility and Opportunities in the Developing Markets

Value sales growth for facial tissues in mature markets throughout Western Europe and North America has hit a ceiling. Manufacturers of facial tissue are now looking to the fast-moving Asia Pacific, Middle East and Africa, and Latin American regions in order to drive sales growth. This analysis looks at growth strategies through the adoption of innovative product positioning, branding, and packaging that help manufacturers of facial tissues gain additional traction in these markets.

Euromonitor International's Facial Tissue: Category Versatility and Opportunities in the Developing Markets global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Facial Tissue: Category Versatility and Opportunities in the Developing Markets
Euromonitor International
June 2016
Introduction
Global Retail Market Review
Four Pillars of Growth
Developing Markets in Spotlight
Report Definitions

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