A W Faber-Castell SA in Personal Accessories (Brazil)

A W Faber-Castell SA in Personal Accessories (Brazil)

Faber-Castell continues to face strong competition from cheap, Asian products. In order to keep up with the competition, the company focuses on differentiating its products. The company continues to prioritise value-added products and products that are environmentally friendly in writing instruments. In the first semester of 2015, the company enjoyed a boost in sales due to the huge popularity of colouring books for adults in Brazil. Sales of large boxes of colouring pencils, with 36 or 48 penci...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
July 2016
Strategic Direction
Key Facts
Summary 1 A W Faber-Castell SA: Key Facts
Competitive Positioning
Summary 2 A W Faber-Castell SA: Competitive Position 2015

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