A W Faber-Castell SA in Personal Accessories (Brazil)
Faber-Castell continues to face strong competition from cheap, Asian products. In order to keep up with the competition, the company focuses on differentiating its products. The company continues to prioritise value-added products and products that are environmentally friendly in writing instruments. In the first semester of 2015, the company enjoyed a boost in sales due to the huge popularity of colouring books for adults in Brazil. Sales of large boxes of colouring pencils, with 36 or 48 penci...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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