FEMSA (Fomento Economico Mexicano SA de CV) in Health and Wellness (Colombia)
FEMSA (Fomento Economico Mexicano SA de CV) was the leading player in HW beverages and ranked first within HW soft drinks in 2016. The company is aware of shifts in preferences within soft drinks, and thus has moved to new product developments in categories other than carbonates, including RTD tea with Fuze and juice with Del Valle.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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