FEMSA (Fomento Economico Mexicano SA de CV) in Soft Drinks (Mexico)
Although the core business of the company is soft drinks production and it is the main bottler of the brands owned by The Coca-Cola Co, FEMSA seeks to diversify from soft drinks as the company has reported that much of its growth comes from its other businesses. FEMSA’s strategies aim to develop and expand its OXXO stores, while developing its private label options for food and beverages. The company’s strategy includes the diversification and expansion of points of sale and services including p...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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