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Eyewear in Sweden

Eyewear in Sweden

Eyewear displayed continuous growth in 2018, but the unit price of contact lenses declined as competition increased in that category and premiumisation was unable to attract as many consumers to luxury spectacle frames as it had in the previous year. Although spectacles is increasingly considered an accessory, premium brands are not flourishing as one would expect. Instead Swedes demand personal design, comfort and good offers from spectacles. This has an overall dampening effect on value sales,...

Euromonitor International's Eyewear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


EYEWEAR IN SWEDEN
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Eyewear Shows Value Growth in All Categories But Premium Eyewear Is Not Flourishing
Deregulation of Contact Lenses Will Even Out Playing Field for Contact Lenses
Market Is Concentrated, But Small Brands Have the Chance To Compete
the Future of Internet Retailing for Eyewear in Sweden
Future Developments in Eyewear Categories
Market Data
Table 1 Sales of Eyewear by Category: Volume 2013-2018
Table 2 Sales of Eyewear by Category: Value 2013-2018
Table 3 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 4 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Eyewear: % Value 2013-2017
Table 6 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 7 Distribution of Eyewear by Format: % Value 2013-2018
Table 8 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 9 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Daily Disposable Lenses Outperform Frequent Replacement Lenses
Increases in Population With Myopia Will Lead To Sales Growth
More Active Ageing Population
Competitive Landscape
Competition in Contact Lenses and Its Impact on Category Power
How Internet Retailing and Subscription Strategies Affect the Unit Price
the Effects of Contact Lenses Deregulation on Channels
Category Data
Table 12 Sales of Contact Lenses by Category: Volume 2013-2018
Table 13 Sales of Contact Lenses by Category: Value 2013-2018
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2013-2018
Table 15 Sales of Contact Lenses by Category: % Value Growth 2013-2018
Table 16 Sales of Contact Lens Solutions: Value 2013-2018
Table 17 Sales of Contact Lens Solutions: % Value Growth 2013-2018
Table 18 Sales of Contact Lenses by Type: % Value 2013-2018
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2013-2018
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2013-2018
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2013-2018
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2013-2018
Table 23 NBO Company Shares of Contact Lenses: % Value 2013-2017
Table 24 LBN Brand Shares of Contact Lenses: % Value 2014-2017
Table 25 Distribution of Contact Lenses by Format: % Value 2013-2018
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2013-2018
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2018-2023
Table 28 Forecast Sales of Contact Lenses by Category: Value 2018-2023
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Contact Lens Solutions: Value 2018-2023
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2018-2023
Headlines
Prospects
Development Seen in Two Growing Demographic Groups
Can Swedes Afford Several Spectacles?
Spectacles As Accessories and Long-term Value Growth
Competitive Landscape
Competition Amongst Top Nbos in Spectacles Frames Increases
Increasing Competition in Spectacle Lenses Will Have An Increasing Impact on Spectacles
Pricing and Design Determine Purchasing Decisions More Than Brands Do
Category Data
Table 33 Sales of Spectacles by Category: Volume 2013-2018
Table 34 Sales of Spectacles by Category: Value 2013-2018
Table 35 Sales of Spectacles by Category: % Volume Growth 2013-2018
Table 36 Sales of Spectacles by Category: % Value Growth 2013-2018
Table 37 Sales of Spectacle Lenses by Type: % Value 2013-2018
Table 38 NBO Company Shares of Spectacles: % Value 2013-2017
Table 39 LBN Brand Shares of Spectacles: % Value 2014-2017
Table 40 Distribution of Spectacles by Format: % Value 2013-2018
Table 41 Forecast Sales of Spectacles by Category: Volume 2018-2023
Table 42 Forecast Sales of Spectacles by Category: Value 2018-2023
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2018-2023
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2018-2023
Headlines
Prospects
Future Development for Sunglasses
Demand for Brands and Product Segmentation Accounts for the Growing Unit Price
Some Sports Eyewear Nbos See Sales Decline, Despite the Health Trend
Competitive Landscape
Luxottica Brands Lead in Sunglasses, But Sports Eyewear Has Most Potential
Sunglasses Could Become More Affected by Increasing Internet Sales
Kering Eyewear Development and Its Implication for Sweden
Category Data
Table 45 Sales of Sunglasses: Volume 2013-2018
Table 46 Sales of Sunglasses: Value 2013-2018
Table 47 Sales of Sunglasses: % Volume Growth 2013-2018
Table 48 Sales of Sunglasses: % Value Growth 2013-2018
Table 49 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 50 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 51 Distribution of Sunglasses by Format: % Value 2013-2018
Table 52 Forecast Sales of Sunglasses: Volume 2018-2023
Table 53 Forecast Sales of Sunglasses: Value 2018-2023
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 55 Forecast Sales of Sunglasses: % Value Growth 2018-2023

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