Eyewear in Poland
Eyewear is seeing a healthy rebound in Poland in 2021, following a challenging year in 2020 when the impacts of the COVID-19 pandemic placed downwards pressure on the category. Impacts ranged from the closure of shopping malls, which house many optical stores, to lower levels of social interaction and home lockdowns, plus overall price-sensitivity among consumers. However, spring 2021 saw another challenge with a third wave of COVID-19 cases and further restrictions put in place, including the r...
Euromonitor International's Eyewear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Eyewear in Poland
- Euromonitor International
- July 2021
- List Of Contents And Tables
- EYEWEAR IN POLAND
- EXECUTIVE SUMMARY
- Eyewear in 2021: The big picture
- Key trends in 2021
- Competitive landscape
- Retailing developments
- What next for eyewear?
- MARKET DATA
- Table 1 Sales of Eyewear by Category: Volume 2016-2021
- Table 2 Sales of Eyewear by Category: Value 2016-2021
- Table 3 Sales of Eyewear by Category: % Volume Growth 2016-2021
- Table 4 Sales of Eyewear by Category: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Eyewear: % Value 2016-2020
- Table 6 LBN Brand Shares of Eyewear: % Value 2017-2020
- Table 7 Distribution of Eyewear by Format: % Value 2016-2021
- Table 8 Forecast Sales of Eyewear by Category: Volume 2021-2026
- Table 9 Forecast Sales of Eyewear by Category: Value 2021-2026
- Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2021-2026
- Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- CONTACT LENSES AND SOLUTIONS IN POLAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sales rebound in 2021, supported by the growth of e-commerce in the category
- Players adapt to survive, as ongoing restrictions force smaller stores out of the game
- Status quo remains the same amongst the strong top players, as domestic brands are virtually absent
- PROSPECTS AND OPPORTUNITIES
- Healthy sales set to continue, with e-commerce an increasingly crucial channel
- Virtual consultations attract first-time contact lens wearers to the e-commerce channel
- Daily disposable lenses will continue to be the most popular choice over the forecast period
- CATEGORY DATA
- Table 12 Sales of Contact Lenses by Category: Volume 2016-2021
- Table 13 Sales of Contact Lenses by Category: Value 2016-2021
- Table 14 Sales of Contact Lenses by Category: % Volume Growth 2016-2021
- Table 15 Sales of Contact Lenses by Category: % Value Growth 2016-2021
- Table 16 Sales of Contact Lens Solutions: Value 2016-2021
- Table 17 Sales of Contact Lens Solutions: % Value Growth 2016-2021
- Table 18 Sales of Contact Lenses by Type: % Value 2016-2021
- Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2016-2021
- Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2016-2021
- Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2016-2021
- Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2016-2021
- Table 23 NBO Company Shares of Contact Lenses: % Value 2016-2020
- Table 24 LBN Brand Shares of Contact Lenses: % Value 2017-2020
- Table 25 Distribution of Contact Lenses by Format: % Value 2016-2021
- Table 26 Distribution of Contact Lens Solutions by Format: % Value 2016-2021
- Table 27 Forecast Sales of Contact Lenses by Category: Volume 2021-2026
- Table 28 Forecast Sales of Contact Lenses by Category: Value 2021-2026
- Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2021-2026
- Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2021-2026
- Table 31 Forecast Sales of Contact Lens Solutions: Value 2021-2026
- Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2021-2026
- SPECTACLES IN POLAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Spectacles sees a healthy rebound in 2021, as consumers return to optical appointments
- Fashion frames once again rise in popularity as consumers look to a post-pandemic future
- JZO Sp zoo maintains overall lead in fragmented category, thanks to ongoing success in spectacle lenses
- PROSPECTS AND OPPORTUNITIES
- Aging population provides good prospects, but modern technologies may eliminate the need for spectacles
- E-commerce will go from strength to strength, thanks to developments in virtual fitting services
- Individualisation and progressive lens technology will drive trends over the forecast period
- CATEGORY DATA
- Table 33 Sales of Spectacles by Category: Volume 2016-2021
- Table 34 Sales of Spectacles by Category: Value 2016-2021
- Table 35 Sales of Spectacles by Category: % Volume Growth 2016-2021
- Table 36 Sales of Spectacles by Category: % Value Growth 2016-2021
- Table 37 Sales of Spectacle Lenses by Type: % Value 2016-2021
- Table 38 NBO Company Shares of Spectacles: % Value 2016-2020
- Table 39 LBN Brand Shares of Spectacles: % Value 2017-2020
- Table 40 Distribution of Spectacles by Format: % Value 2016-2021
- Table 41 Forecast Sales of Spectacles by Category: Volume 2021-2026
- Table 42 Forecast Sales of Spectacles by Category: Value 2021-2026
- Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2021-2026
- Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2021-2026
- SUNGLASSES IN POLAND
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Sunglasses rebounds strongly, thanks to an uptick in out-and-about activity
- Social media and celebrity endorsement trends drive developments in sunglasses
- Luxottica maintains overall company lead thanks to premium portfolio, whilst sports-orientated brands keep their top shares
- PROSPECTS AND OPPORTUNITIES
- Ongoing boosted growth driven by fashionable styles, albeit consumers will remain price-sensitive
- E-commerce trend drives online services, from virtual fitting rooms to enhanced delivery and returns
- Eye care campaigns drive consumers to see higher quality sunglasses online, to the detriment of street stalls
- CATEGORY DATA
- Table 45 Sales of Sunglasses: Volume 2016-2021
- Table 46 Sales of Sunglasses: Value 2016-2021
- Table 47 Sales of Sunglasses: % Volume Growth 2016-2021
- Table 48 Sales of Sunglasses: % Value Growth 2016-2021
- Table 49 NBO Company Shares of Sunglasses: % Value 2016-2020
- Table 50 LBN Brand Shares of Sunglasses: % Value 2017-2020
- Table 51 Distribution of Sunglasses by Format: % Value 2016-2021
- Table 52 Forecast Sales of Sunglasses: Volume 2021-2026
- Table 53 Forecast Sales of Sunglasses: Value 2021-2026
- Table 54 Forecast Sales of Sunglasses: % Volume Growth 2021-2026
- Table 55 Forecast Sales of Sunglasses: % Value Growth 2021-2026