Eyewear in Germany

Eyewear in Germany

The main reason for the expected strong decline in eyewear sales in 2020 is the outbreak of the COVID-19 virus. The global pandemic has been resulting in falling growth due to certain macroeconomic factors occurring mostly as a result of COVID-19 and the measures taken to control its spread, including a fall in GDP growth and decreasing consumer confidence levels. Despite strong industry efforts to generate growth through e-commerce platforms and promotional activities on social media, the sales...

Euromonitor International's Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eyewear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Eyewear in Germany
Euromonitor International
September 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
COVID-19 impact on eyewear
COVID-19 country impact
Company response
Retailing shift
What next for eyewear?
MARKET DATA
Table 1 Sales of Eyewear by Category: Volume 2015-2020
Table 2 Sales of Eyewear by Category: Value 2015-2020
Table 3 Sales of Eyewear by Category: % Volume Growth 2015-2020
Table 4 Sales of Eyewear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Eyewear: % Value 2015-2019
Table 6 LBN Brand Shares of Eyewear: % Value 2016-2019
Table 7 Distribution of Eyewear by Format: % Value 2015-2020
Table 8 Forecast Sales of Eyewear by Category: Volume 2020-2025
Table 9 Forecast Sales of Eyewear by Category: Value 2020-2025
Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Sales slump in contact lenses in 2020 as a result of the COVID-19 pandemic
Daily disposables: from best to worst performer between 2019 and 2020
Alcon Pharma continues to lead, Mister Spex on the rise as it leverages e-commerce
RECOVERY AND OPPORTUNITIES
Return to positive growth for contact lenses from 2022, but slow recovery expected overall
Accelerated shift to e-commerce
Retailers’ own contact lens lines growing in importance
CATEGORY DATA
Table 12 Sales of Contact Lenses by Category: Volume 2015-2020
Table 13 Sales of Contact Lenses by Category: Value 2015-2020
Table 14 Sales of Contact Lenses by Category: % Volume Growth 2015-2020
Table 15 Sales of Contact Lenses by Category: % Value Growth 2015-2020
Table 16 Sales of Contact Lens Solutions: Value 2015-2020
Table 17 Sales of Contact Lens Solutions: % Value Growth 2015-2020
Table 18 Sales of Contact Lenses by Type: % Value 2015-2020
Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2015-2020
Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2015-2020
Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2015-2020
Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2015-2020
Table 23 NBO Company Shares of Contact Lenses: % Value 2015-2019
Table 24 LBN Brand Shares of Contact Lenses: % Value 2016-2019
Table 25 Distribution of Contact Lenses by Format: % Value 2015-2020
Table 26 Distribution of Contact Lens Solutions by Format: % Value 2015-2020
Table 27 Forecast Sales of Contact Lenses by Category: Volume 2020-2025
Table 28 Forecast Sales of Contact Lenses by Category: Value 2020-2025
Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Contact Lens Solutions: Value 2020-2025
Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Mixed impact of COVID-19: sales are falling but some contact lens users return to spectacles
Spectacle frames affected by strong price competition while readymade reading glasses shows resilience
E-commerce strategy becoming more important for opticians
RECOVERY AND OPPORTUNITIES
Muted post-COVID-19 recovery for spectacles
Competitive e-commerce prices likely to put pressure on value growth
Domestic brands lead spectacle lenses, with Fielmann at their head
CATEGORY DATA
Table 33 Sales of Spectacles by Category: Volume 2015-2020
Table 34 Sales of Spectacles by Category: Value 2015-2020
Table 35 Sales of Spectacles by Category: % Volume Growth 2015-2020
Table 36 Sales of Spectacles by Category: % Value Growth 2015-2020
Table 37 Sales of Spectacle Lenses by Type: % Value 2015-2020
Table 38 NBO Company Shares of Spectacles: % Value 2015-2019
Table 39 LBN Brand Shares of Spectacles: % Value 2016-2019
Table 40 Distribution of Spectacles by Format: % Value 2015-2020
Table 41 Forecast Sales of Spectacles by Category: Volume 2020-2025
Table 42 Forecast Sales of Spectacles by Category: Value 2020-2025
Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2020-2025
Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales down due to lost overseas holiday occasions
Social media a key driver
Luxottica Germany continues to lead sunglasses
RECOVERY AND OPPORTUNITIES
Sales likely to take some time to fully recover
More diverse retail landscape of sunglasses due to its fashion nature
Sunglasses with sight correction are becoming increasingly popular
CATEGORY DATA
Table 45 Sales of Sunglasses: Volume 2015-2020
Table 46 Sales of Sunglasses: Value 2015-2020
Table 47 Sales of Sunglasses: % Volume Growth 2015-2020
Table 48 Sales of Sunglasses: % Value Growth 2015-2020
Table 49 NBO Company Shares of Sunglasses: % Value 2015-2019
Table 50 LBN Brand Shares of Sunglasses: % Value 2016-2019
Table 51 Distribution of Sunglasses by Format: % Value 2015-2020
Table 52 Forecast Sales of Sunglasses: Volume 2020-2025
Table 53 Forecast Sales of Sunglasses: Value 2020-2025
Table 54 Forecast Sales of Sunglasses: % Volume Growth 2020-2025
Table 55 Forecast Sales of Sunglasses: % Value Growth 2020-2025

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook