With the economic slowdown, one of the consequences was the Brazilian real weakening against the US dollar and the euro. The impact of this movement directly affects the eyewear industry, since approximately 85% of the offerings to consumers are comprised of imported products. The pressure to increase prices is extremely challenging for manufacturers and retailers for the reason that there is also inflation on all household expenses, which is eroding the purchasing powers of consumers. As a resu...
Euromonitor International's Eyewear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Contact Lenses and Solutions, Spectacles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Eyewear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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