Eye Care in Greece

Eye Care in Greece

Standard eye care is set to continue to drive demand for eye care in Greece in 2020. The category attracts greater investment from companies with both below and above the line activities which contribute to building consumer awareness and encourage self-medication. Demand for standard eye care products which address dry eye conditions has not only been supported by increasing digitalisation from longer exposure to smartphone screens and gaming amongst younger consumers due to longer periods of t...

Euromonitor International's Eye Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Eye Care in Greece
Euromonitor International
November 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Home confinement during lockdown drives demand for standard eye care products addressing dry eye due to greater exposure to digital screens
Reduced demand for allergy eye care in Q2 2020 as seasonal pollen in spring coincides with lockdown measures and greater time spent in the home
Increasingly intense competition within eye care as brands raise prices and gain greater value share
RECOVERY AND OPPORTUNITIES
Future prospects for eye care look healthy, driven by a number of factors
Improving performance for allergy eye care from 2021
Busy urban consumers likely to drive demand for more premium products perceived to offer greater effectiveness
CATEGORY DATA
Table 1 Sales of Eye Care by Category: Value 2015-2020
Table 2 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Eye Care: % Value 2016-2020
Table 4 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 5 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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