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Eye Care in Austria

Eye Care in Austria

Eye care has been able to profit from the growing exposure of Austrians to various types of monitors at home, at work or while commuting, on a daily basis. The exposure to computer monitors at work is constantly increasing and several Austrian magazines like Der Standard and Die Presse report a growing number of cases of so-called “Office Eye Syndrome” which manifests in eye redness due to prolonged exposure to computer monitors. Such exposure to monitors does not stop at the end of working hour...

Euromonitor International's Eye Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eye Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


EYE CARE IN AUSTRIA
Euromonitor International
October 2017
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increasing Eye Health Problems Due To Prolonged Exposure To Monitors and Screens
Drops Continue To Be Perceived As the Most Convenient Type of Standard Eye Care
Competitive Landscape
Lack of Major Domestic Players Enables Big Global Brands To Dominate Eye Care
Category Data
Table 1 Sales of Eye Care by Category: Value 2012-2017
Table 2 Sales of Eye Care by Category: % Value Growth 2012-2017
Table 3 Sales of Standard Eye Care by Format: % Value 2012-2017
Table 4 Sales of Standard Eye Care by Positioning: % Value 2012-2017
Table 5 NBO Company Shares of Eye Care: % Value 2013-2017
Table 6 LBN Brand Shares of Eye Care: % Value 2014-2017
Table 7 Forecast Sales of Eye Care by Category: Value 2017-2022
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2017-2022
Executive Summary
Good Overall Performance Despite Still Conservative Attitudes Towards Self-medication
Austrian Consumers Demand More Natural, Vegan and Herbal Products
Strong Competition Between Global and Domestic Players Adds Dynamism To Consumer Health
Pharmacies Dominate Distribution While Internet Retailing Continues To Increase
Steady Course for Overall Consumer Health Over the Forecast Period
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 10 Life Expectancy at Birth 2012-2017
Market Data
Table 11 Sales of Consumer Health by Category: Value 2012-2017
Table 12 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 14 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format: % Value 2012-2017
Table 17 Distribution of Consumer Health by Format and Category: % Value 2017
Table 18 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2016-2017
Sources
Summary 2 Research Sources

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