Experiential Luxury in China

Experiential Luxury in China

While Chinese consumers remain wedded to the idea that owning luxury goods serves to assert status, they are also placing a growing emphasis on luxury experiences. This is being supported by the increasingly central role of social media in consumers’ everyday lives, as experiences can contribute to social standing in a similar way to possessions by being shared online. Both luxury hotels and luxury foodservice are capable of benefiting from this trend, which is placing a growing onus on the visu...

Euromonitor International's Experiential Luxury in China report offers a comprehensive guide to the size and shape of the Experiential Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Experiential Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2024 illustrate how the market is set to change

Product coverage: Luxury Foodservice, Luxury Hotels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Experiential Luxury market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Experiential Luxury in China
Euromonitor International
January 2020
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Growing Consumer Emphasis on Experience
Expansion in Domestic Tourism Providing A Boost To Experiential Luxury
Competitive Landscape
Personal Luxury Brands Entering Experiential Luxury
Category Data
Table 1 Sales of Experiential Luxury by Category: Value 2014-2019
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Experiential Luxury: % Value 2014-2018
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2015-2018
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2019-2024
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Executive Summary
China Becoming Increasingly Central To Luxury Brands' Strategies
Millennials and Gen Z Consumers Shaping Market Development
Major Players See Strong Growth Across A Number of Categories
Growing Emphasis on E-commerce
Evolving Environment Providing Opportunities for Further Expansion
Market Indicators
Table 7 Number of High Net Worth Individuals (HNWI): 2014-2019
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2014-2019
Table 9 Sales of Luxury Goods by Category: % Value Growth 2014-2019
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2014-2019
Table 11 NBO Company Shares of Luxury Goods: % Value 2014-2018
Table 12 LBN Brand Shares of Luxury Goods: % Value 2015-2018
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2019
Table 14 Forecast Sales of Luxury Goods by Category: Value 2019-2024
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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