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Evaluating Business Attractiveness of a City Through the Affordability Lens

Evaluating Business Attractiveness of a City Through the Affordability Lens

Life is costly in the world’s major developed cities, with closely linked outlays on housing and transport occupying a prime place in consumer incomes. How affordable a city is reveals its potential for discretionary spending, level of diversity and income inequality, appeal to the middle-class and families, as well as future economic success. In light of the subject’s importance, the briefing studies in more detail the affordability of 10 key cities in the US.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Evaluating Business Attractiveness of a City Through the Affordability Lens
Euromonitor International
December 2017
Introduction
Basic Affordability Concepts
Housing and Transport Spending Trends in Developed Cities
Affordability Analysis of 10 Major US Cities Based on Residual Income Method

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