Estée Lauder HK Ltd in Beauty and Personal Care (Hong Kong, China)
Over the forecast period, Estée Lauder HK is expected to record a mild performance due to the reduction in mainland Chinese tourist spending in Hong Kong. Therefore, the company will look to introduce new products to target more local consumers to offset this trend. Nevertheless, the company still maintains a leading position due to production innovation, a well-established brand name, good distribution channels as well as constant promotion towards Asian consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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