Estée Lauder Cos Inc in Beauty and Personal Care (USA)
Estée Lauder is unique in being the only leading company in the US beauty and personal care market to focus exclusively on premium products, rather than mass or masstige brands. As premiumisation takes hold of the industry, this focus is being rewarded with increased sales and higher market share. The company’s position among the leading players in the industry is also due to its recent acquisitions of numerous niche beauty and personal care brands as it has sought to capitalise on rising consum...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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