Energy Drinks in the United Arab Emirates

Energy Drinks in the United Arab Emirates

As was the case with sports drinks, steep declines in energy drinks off-trade volume and current value sales in 2019 were attributable to a combination of rising health-consciousness among consumers and dramatic price hikes imposed over 2017-2018 following the introduction of excise tax of 100% and VAT of 5%. The same factors will continue to have a negative impact on the category’s performance over the forecast period, with off-trade volume and current value sales projected to decline consisten...

Euromonitor International's Energy Drinks in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Energy Drinks in the United Arab Emirates
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Price Hikes and Rising Health Awareness Curb Demand for Energy Drinks
Health-oriented Products Continue To Gain Popularity
Brand Differentiation Efforts Likely To Increase As Competition Intensifies
Competitive Landscape
Red Bull Remains the Leading Brand Despite Declining Sales
Competitive Pricing Underpins Volume Share Gains for Burn and Power Gold
Health and Wellness Expected To Remain A Focal Point for Innovation
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Executive Summary
Health Concerns and Recent Price Hikes Undermine Market Performance
Shift Towards Healthier Product Types Gains Momentum
Pepsi-cola Leads in Value Terms, While Al Ain Is the Top Player in Volume Terms
Innovation Is Focused on Meeting Consumer Demands for Healthier Choices
Outlook for the Forecast Period Is Broadly Favourable
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 41 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 42 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Appendix
Fountain Sales
Sources
Summary 1 Research Sources

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