Energy Drinks in Sweden
Swedish consumers are generally health-conscious and are thus showing an increasing interest in energy drinks with less sugar, hence soaring off-trade volume sales of reduced-sugar variants in 2017. The best performing products were Nocco BCAA and Monster Energy Ultra, while Celsius, Red Bull Zero Calories and Red Bull Sugarfree also registered strong volume sales. As ever more Swedes are becoming health-conscious, demand for reduced-sugar energy drinks is expected to exceed demand for regular v...
Euromonitor International's Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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- ENERGY DRINKS IN SWEDEN
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Sales Driven by Reduced-sugar Variants
- Manufacturers To Launch Beverages for New Ethnic Minority Groups
- Threat To Energy Drinks With A High Caffeine Content
- Competitive Landscape
- Red Bull Remains the Clear Category Leader
- Nocco Bcaa and Burn the Best Performers in Terms of Volume Sales Growth
- Private Label Products Find It Difficult To Keep Up With Branded Offerings
- Category Data
- Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
- Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
- Executive Summary
- Volume Sales Fall Despite the Growing Population
- Growth of Smaller Categories Not Enough To Offset the Decline of Carbonates
- Coca-Cola Remains the Clear Market Leader
- Manufacturers Copy Successful Brand Extensions and Focus on Health Aspects
- Manufacturers To Focus on Value Rather Than Volume Sales
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
- Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
- Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
- Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
- Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
- Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
- Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
- Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
- Appendix
- Fountain Sales in Sweden
- Trends
- Sources
- Summary 1 Research Sources