Energy Drinks in Sweden

ENERGY DRINKS IN SWEDEN

Euromonitor International

February 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales Driven by Reduced-sugar Variants

Manufacturers To Launch Beverages for New Ethnic Minority Groups

Threat To Energy Drinks With A High Caffeine Content

Competitive Landscape

Red Bull Remains the Clear Category Leader

Nocco Bcaa and Burn the Best Performers in Terms of Volume Sales Growth

Private Label Products Find It Difficult To Keep Up With Branded Offerings

Category Data

Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017

Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017

Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017

Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017

Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017

Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017

Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017

Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017

Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022

Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022

Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022

Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Executive Summary

Volume Sales Fall Despite the Growing Population

Growth of Smaller Categories Not Enough To Offset the Decline of Carbonates

Coca-Cola Remains the Clear Market Leader

Manufacturers Copy Successful Brand Extensions and Focus on Health Aspects

Manufacturers To Focus on Value Rather Than Volume Sales

Market Data

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017

Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017

Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017

Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017

Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017

Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017

Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017

Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017

Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017

Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017

Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017

Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017

Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017

Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017

Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017

Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017

Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017

Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017

Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017

Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017

Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022

Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022

Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022

Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022

Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022

Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022

Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022

Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022

Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Appendix

Fountain Sales in Sweden

Trends

Sources

Summary 1 Research Sources

Energy Drinks in Sweden

Swedish consumers are generally health-conscious and are thus showing an increasing interest in energy drinks with less sugar, hence soaring off-trade volume sales of reduced-sugar variants in 2017. The best performing products were Nocco BCAA and Monster Energy Ultra, while Celsius, Red Bull Zero Calories and Red Bull Sugarfree also registered strong volume sales. As ever more Swedes are becoming health-conscious, demand for reduced-sugar energy drinks is expected to exceed demand for regular v...

Euromonitor International's Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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