Energy Drinks in Russia
Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when working, studying, or playing sports. The pricing policies of the category’s major players also remained a key source of growth, with most taking part in regular discounting activity to keep consumers engaged and interested in their products despite...
Euromonitor International's Energy Drinks in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Reduced Sugar Energy Drinks, Regular Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Energy Drinks in Russia
- Euromonitor International
- January 2022
- List Of Contents And Tables
- ENERGY DRINKS IN RUSSIA
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Energy drinks continues to flourish thanks to price discounting and regular new product development
- Reduced sugar energy drinks sees further expansion
- PepsiCo holds onto the lead but faces mounting competition from cheaper brands
- PROSPECTS AND OPPORTUNITIES
- Energy drinks still full of potential
- Competition expected to heat up with private label showing promising signs
- Category threatened by potential ban on sales of energy drinks to minors
- CATEGORY DATA
- Table 1 Off-trade Sales of Energy Drinks: Volume 2016-2021
- Table 2 Off-trade Sales of Energy Drinks: Value 2016-2021
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
- CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
- SOFT DRINKS IN RUSSIA
- EXECUTIVE SUMMARY
- Soft drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
- MARKET DATA
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
- Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
- Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
- Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
- Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
- Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
- Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
- Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
- Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
- Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
- Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
- Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
- Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
- Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
- Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
- Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
- Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
- Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
- APPENDIX
- Fountain sales in Russia
- Trends
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources