Even though Red Bull holds a solid position within energy drinks, private label by Kaufland and Carrefour are growing strongly due to lower unit prices. Compared to other soft drinks, energy drinks have an immediate effect on the human body, justifying expenditure on this product. Nevertheless, Romanian consumers remain price sensitive and while Red Bull is popular due to its aggressive marketing campaigns, its higher unit price for the same effect, such as introducing caffeine into the body can...
Euromonitor International's Energy Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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