In 2016 the category benefited from the rapid growth achieved by Ajeper SA with its Volt product. Volt is the only locally produced energy drink, and when it was launched the company used cruceristas (street vendors hired by the company who stand at strategic intersections and sell the product to pedestrians and drivers while the traffic light is red or when there is a traffic jam). The main attribute of the product is its very affordable price and its similar flavour to the energy drink Red Bul...
Euromonitor International's Energy Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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