In 2017, the greater presence of energy drinks brands generated consumer interest in the category and appealed to various consumer segments. For instance, in April 2017, Coca-Cola took over the distribution of Monster Energy Drink, and its availability therefore expanded beyond premium outlets to major supermarkets such as Tesco, appealing to mass consumers with price promotions. On the other hand, the launch of sparkling energy drink Warrior by Allexcel Trading in March 2017 sought to target mi...
Euromonitor International's Energy Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Energy Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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