Energy Drinks in Kenya

Energy Drinks in Kenya

Brands are increasingly creative with how they reach their target consumers and are taking different routes to raising product awareness. For example, Red Bull and new entrant Hypno have been running activation campaigns in campuses around Nairobi in order to engage with young people who enjoy freebies from brands. Meanwhile, Bidco Africa Ltd has launched its Reaktor energy drink in partnership with Kenya Rugby Union as the main entry-to-market strategy. Further, Brava Food Industries Ltd has he...

Euromonitor International's Energy Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Energy Drinks in Kenya
Euromonitor International
December 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Buzz About Energy Drinks Is Spreading - in Numerous Ways
Kra Burdens Energy Drinks Suppliers With New Excise Stamps
Despite More Popular Alternatives, Energy Drinks Is Still on A High
Competitive Landscape
Red Bull Stubbornly Dominates Volume Sales
Energy Drinks Heads in A Healthier Direction
A Vibrant Outlook for Energy Drinks
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Executive Summary
Consumers Increasingly Opt for Healthier Types of Soft Drink in 2019
Counterfeit Levels Set To Fall As New Tax Stamps Are Brought in
Strong Marketing Counts in Soft Drinks, While Coca-Cola Remains Number One
Growth Opportunities and Health-trend Challenges for Soft Drinks Players
Innovation Will Be Key As Consumer Standards Evolve in Kenya
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 30 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources

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