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Energy Drinks in Kenya

Energy Drinks in Kenya

Brands are expected to be increasingly creative with how they reach their target consumers. For example, Red Bull and Monster have been running activation campaigns in campuses around Nairobi in order to target young people who enjoy freebies from brands. Furthermore, there have been various street campaigns that target the youngest Kenyan consumers. These people are leading busy lives, working longer hours and travelling a lot more than in the past with few or no breaks, hence always on the go.

Euromonitor International's Energy Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


ENERGY DRINKS IN KENYA
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Brands To Develop New Strategies To Expand Their Consumer Base
Consumers Are Preferring Healthier Variants
Excise on Energy Drinks Deferred Temporarily by Kenya Revenue Authority
Competitive Landscape
Red Bull GmbH Dominates the Landscape and Keeps Innovating
Rising Health Concerns Hamper Energy Drinks Growth
Manufacturers Continue To Expand Distribution Channels
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 2 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Executive Summary
Stricter Operating Environment May Hamper Demand for Soft Drinks
Local Brands Partner With Internationals To Improve Their Brand Offering
Coca-Cola East & Central Africa Division Remains the Leading Player
Product Innovation Focus Is on Healthier Variants Due To Health Concerns
Soft Drinks Is Expected To Record Volume Growth Over Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 29 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 34 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 35 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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