Energy Drinks in India
Energy drinks remains among the most-sought after mixers for alcoholic drinks in India. More specifically, the combination of vodka with Red Bull remains a favourite among a high number of Indian consumers and this is observed as beverages which mix energy drinks with alcoholic drinks are perceived as providing consumers with a more enjoyable type of intoxication without the excess sugar that other soft drinks in categories such as carbonates contain.
Euromonitor International's Energy Drinks in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Energy Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- ENERGY DRINKS IN INDIA
- Euromonitor International
- April 2017
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Category Data
- Table 1 Off-trade Sales of Energy Drinks: Volume 2011-2016
- Table 2 Off-trade Sales of Energy Drinks: Value 2011-2016
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
- Executive Summary
- Implementation of Gst Represents A Threat To Growth in Sales of Soft Drinks
- Soft Drinks Sees A Shift in Preference Towards Smaller Pack Sizes
- Domestic Companies Contribute To the More Intense Competition
- Government and Consumers Shift Towards Juice-based Carbonates
- Healthier Soft Drinks Options Expected To Drive Growth During the Forecast Period
- Key Trends and Developments
- Good and Services Tax Is Expected To Place Limits on Growth in Soft Drinks
- Smaller Pack Sizes Drive Growth in Soft Drinks During 2016
- Competition Continued To Be Dominated by International Companies
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
- Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
- Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
- Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
- Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
- Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
- Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
- Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
- Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
- Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
- Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
- Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
- Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
- Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
- Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
- Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
- Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
- Appendix
- Fountain Sales in India
- Definitions
- Sources
- Summary 1 Research Sources