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Energy Drinks in Brazil

Energy Drinks in Brazil

As many Brazilians faced difficult times in terms of employment and available income during the review period, most purchase decisions had to be rethought. The prioritising of items considered as essential and reducing purchase frequency of those that are not, greatly impacted energy drinks for the second consecutive year. Although with a less drastic decline in 2017 than in 2016, the category continued to retract and is expected to show signs of recovery after 2018. As a great part of energy dr...

Euromonitor International's Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


ENERGY DRINKS IN BRAZIL
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Energy Drinks Continues To Decline Due To Indulgence Perception
On-trade Channel Underperforms Off-trade Sales
Flavour Diversification Is A Key Innovation Strategy
Competitive Landscape
Red Bull Increases Relevance During the Economic Crisis
New Players Bet on Recovery and Enter Energy Drinks
Energy Drinks Faces Indirect Competition for the Functional Claim
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 2 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Executive Summary
Although Still in Decline, Soft Drinks Volume Sales Show Recovery
At-home Consumption Benefits Off-trade Volume Sales
Small and Regional Players Emerge and Consolidate
Players Return To New Product Launches
Expected Industry Recovery Will Not Lead To Irrational Expenditure
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 1 Research Sources

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