Energy Drinks in Belgium
Energy drinks recorded a strong performance in 2019, in both volume and value terms, mainly driven by innovation. As the soft drinks industry changes under the pressure of the sugar tax and the consumer desire for healthier beverages, leading manufacturers such as Jet Import and Coca-Cola Belgium have focused their activities on innovation. The introduction of reduced-sugar energy drinks proved successful in 2019, in both the off-trade and the on-trade, as it allowed energy drinks to compete wit...
Euromonitor International's Energy Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Energy Drinks in Belgium
- Euromonitor International
- December 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Sales Are Boosted by Successful Adaption To the Health Trend
- Reduced-sugar Energy Drinks Will Be Key To Further Growth
- Consumers To Remain Stimulated by Active Producers
- Competitive Landscape
- Jet Import Is Still Far Above the Competition in Energy Drinks
- Coca-Cola Energy Blends Two Soft Drinks Categories
- Energy Drinks With Nutrients and Natural Positionings Are Launched
- Category Data
- Table 1 Off-trade Sales of Energy Drinks: Volume 2014-2019
- Table 2 Off-trade Sales of Energy Drinks: Value 2014-2019
- Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
- Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
- Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
- Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
- Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
- Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Executive Summary
- Innovation Deepens As Soft Drinks Fully Embrace the Health Trend
- Sustainability Drive Sees Soft Drinks Change Form
- the Top Three Players Post Healthy Growth in 2019
- Soft Drinks Become A Lot Lighter As Diversification Intensifies
- Demand To Remain Steady As Consumers Move To Soft Drinks With A Healthier Image
- Market Data
- Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
- Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
- Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
- Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
- Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
- Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
- Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
- Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
- Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
- Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
- Table 23 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
- Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
- Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
- Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
- Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
- Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
- Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
- Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
- Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
- Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
- Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
- Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
- Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Appendix
- Fountain Sales in Belgium
- Sources
- Summary 1 Research Sources