Emirates NBD in Financial Cards and Payments (United Arab Emirates)
Emirates NBD is expected to take full advantage of its existing large consumer base and improve the rewards programmes for its financial card holders. Aggressive marketing campaigns through social media, billboards and radio advertising are expected to form a core of the bank’s expansion strategy.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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