Electrolux Home Products (Nederland) BV in Consumer Appliances (Netherlands)
The strategy of Electrolux Home Products is to strengthen its position in the categories in which it currently operates in the Netherlands. The company is focusing on remaining innovative, providing high-quality, value for money, sustainable appliances, whilst maintaining its Scandinavian heritage in its designs. The company has three active brands in the Netherlands: AEG, Electrolux and Zanussi. Electrolux is its premium brand, AEG is aimed at the middle of the market, whilst Zanussi, with its...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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