El Araby Group in Consumer Appliances (Egypt)
El Araby Group was able to maintain its leading position in consumer appliances throughout the review period. The company recently sealed another important strategic agreement with Sony, and during the forecast period the company is expected to continue investing in similar partnerships in a bid to strengthen its brand portfolio and develop stronger brand equity.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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