Efes Pilsen AS in Alcoholic Drinks (Turkey)
Efes Pilsen is the leading player within Turkish beer. The company aims to increase its value share of beer over the forecast period through investing in increasing its distribution, particularly through the on-trade channel, in both large and small cities in the country. The company also aims to launch new and sophisticated products and invest in improvements to the content and packaging of its existing brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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