The market for European juice was slow in 2014, with a weak outlook over the forecast period. However, Eckes-Granini Group GmbH maintains a strong share position in leading Western and Central European markets, with a growing presence in Eastern Europe. While geographic expansion must be on the long-term agenda, the company remains focused on creating value through supporting its existing, premium nectar and 100% juice brands in Europe, while entering new fruit-based soft drinks categories.
Euromonitor International’s Eckes-Granini Group GmbH in Soft Drinks (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in theSoft Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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