Easy Argentina SA in Home and Garden (Argentina)
Easy is the leading chain in DIY, home improvement and garden centres in Argentina. Despite the economic crisis in the country, the company continues to invest in opening new branches. In 2014, the company focused on expanding domestically – a strategy that will continue over the forecast period. Easy continues to invest in its “It’s Easy, you can” campaign, which urges consumers to make repairs themselves at home and thus promote sales on its premises.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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