East African Breweries Ltd in Alcoholic Drinks (Kenya)
East African Breweries Ltd seeks to position itself as the leading and preferred tissue and alcoholic drinks manufacturer in Kenya by widening its product portfolio to cater to price-sensitive consumers and develop its distribution network by partnering with local retailers in low-income residential areas.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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