Driving Growth Through Innovation – Part 1: Retail Hygiene
Retail hygiene sees positive growth globally, with innovation – from value-added to more affordable options across developed and developing markets – among the pillars of the industry strategy to support growth. This report reviews recent trends in product innovation across key retail hygiene categories – sanitary protection, adult incontinence, nappies and wipes – highlighting improvements in materials, product formats, and packaging, and noting where further work is needed.
Euromonitor International's Driving Growth Through Innovation – Part 1: Retail Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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