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Drivers Affecting African Innovation

Drivers Affecting African Innovation

When developing innovation in Africa, drivers that impact decision-making must be considered. These range from the impact of mobile phones on the continent, to the importance of local culture, to the strong tradition of the informal retailing market. Taking this wider view will allow for more success when creating or selling products in the region.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Drivers Affecting African Innovation
Euromonitor International
February 2019
Introduction
Small Business
Local Distribution
Finance Mobile Technology
Affordability
Viral Communication
Informal Sector
Local Production
Local Narrative
Educating Consumers
Conclusion

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