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Can Drinking Yoghurt Remain a Growth Driver For Dairy in Asia Pacific?

Can Drinking Yoghurt Remain a Growth Driver For Dairy in Asia Pacific?

Drinking yoghurt is a key growth-driving category for dairy sales in Asia Pacific. The product’s popularity is based on meeting demand for healthy snacks, and is fuelled by wide distribution, particularly through direct selling. While Yakult remains the largest drinking yoghurt brand, thanks to its probiotic positioning and its direct selling reach across Asia, it is challenged by shelf-stable brands, which dominate in China, and may become the next growth driver in other emerging markets.

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Euromonitor International's Can Drinking Yoghurt Remain a Growth Driver For Dairy in Asia Pacific? global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Can Drinking Yoghurt Remain a Growth Driver For Dairy in Asia Pacific?
Euromonitor International
January 2018
Introduction
Growth Drivers in Drinking Yoghurt
Overview of Key Brand Strategies
Conclusion

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