Drinking Milk Products in Norway
Volume sales of fresh milk continued to decline in 2019 despite government initiatives and recommendations from health bodies regarding the product’s nutritional benefits, resulting in an ongoing drop in per capita consumption. According to industry experts, this is down to increasing competition from water, the rising incidence of lactose intolerance, a preference for other dairy products and “scare propaganda” from fashionable diet programmes. In addition, while milk remains an integral part o...
Euromonitor International's Drinking Milk Products in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Drinking Milk Products in Norway
- Euromonitor International
- August 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Maturity Remains the Biggest Challenge for Manufacturers
- Further Solid Growth Recorded by Dairy Only Flavoured Milk Drinks Thanks To New Product Launches
- Milk Alternatives No Longer A Niche
- Competitive Landscape
- Tine Remains Dominant in Drinking Milk Products But Continues To Lose Share Due To the Ongoing Struggles of Fresh Milk
- Further Share Gains Achieved in Fresh Milk for Q-meieriene and Rørosmeieriet
- Plant-based Players Making Gains Thanks To the Ongoing Growth of Milk Alternatives
- Category Data
- Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
- Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
- Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
- Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
- Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
- Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
- Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
- Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
- Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
- Executive Summary
- Stable Growth Supported by Health and Wellness Innovation
- Health Trend Sees Major Players Entering Meat Substitutes
- Private Label Goes Premium, Increasing Competition for Standard Brands
- Supermarkets Lead, While Online Sales and Variety Stores Gain Consumers
- Packaged Food Is Set To See Stable Growth Over the Forecast Period
- Foodservice
- Sales To Foodservice
- Consumer Foodservice
- Category Data
- Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
- Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Market Data
- Table 16 Sales of Packaged Food by Category: Volume 2014-2019
- Table 17 Sales of Packaged Food by Category: Value 2014-2019
- Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
- Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
- Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
- Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
- Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
- Table 23 Penetration of Private Label by Category: % Value 2014-2019
- Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
- Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
- Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
- Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
- Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
- Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
- Sources
- Summary 1 Research Sources