Drinking Milk Products in Kazakhstan

Drinking Milk Products in Kazakhstan

Fresh milk has developed alongside the health and wellness trend in Kazakhstan. With a short expiration date, fresh milk is considered a more natural and purer option. Therefore, manufacturers have focused their advertising, promotion and product positioning on a “green” image, including natural and clean labelling on packaging and free from GMO, lactose and artificial ingredients claims. The key brands in this regard are: Moe; Lactel; Domik v Derevne; Alpro; Valio; Zdorovoye Menu; and Green Mil...

Euromonitor International's Drinking Milk Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Drinking Milk Products in Kazakhstan
Euromonitor International
September 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Health and Wellness Trend Turns Producers Green
Full Fat Milk Is An Enduring Favourite - and the Nutritionally Aware Want More
Milk Is Increasingly Fortified With Its Ingredients Becoming More Diverse
Competitive Landscape
Higher Standards Are Required of Producers
Affordability Is Key for Rising Popularity of Milk Alternatives, But Production May Be An Issue
Strong Marketing Mix Important Amidst High Competition
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Executive Summary
Time-poor Consumers, Higher Living Standards and An Increase in Westernisation Boosts Results in 2019
Players Respond To the Growing Health and Wellness Trend, Boosting Sales Across Multiple Packaged Food Options
Foreign Manufacturers Benefit From Established Offerings, While Local Players Respond To the Taste Preferences of Consumers
Modern Grocery Retailers Are Increasing Share Year-on-year As Consumers Appreciate the High Service Levels and A Wide Variety of Goods
the Forecast Looks Bright for Packaged Food, Which Will Benefit From the Recovering Economy
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Distribution of Packaged Food by Format: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format and Category: % Value 2019
Table 25 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 26 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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