Although drinking milk products registered slower retail value growth in 2014 than in 2013, the growth rate was expected to remain solid. Consumers’ rising health consciousness continued to be the key driver for drinking milk products in 2014, as customers favour these products for their high nutritional content. The ageing population in Hong Kong further drove demand for drinking milk products due to their high calcium content.
Euromonitor International's Drinking Milk Products in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Drinking Milk Products market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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