Dressmann AB in Apparel and Footwear (Sweden)
Dressmann’s core business is centred on economy-priced apparel for men, whilst following mainstream trends. The company will continue its activities aligned with brand-building efforts, collaborating with celebrities, and thus seeking to improve its standing with consumers. The company is also expected to focus more on issues such as stereotypic male attributes and images in, for example, its advertisement campaigns. The message is thus that Dressmann is for all men regardless of size or constit...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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