Dressmann AB in Apparel and Footwear (Sweden)

Dressmann AB in Apparel and Footwear (Sweden)

Dressmann’s core business is centred on economy-priced apparel for men, whilst following mainstream trends. The company will continue its activities aligned with brand-building efforts, collaborating with celebrities, and thus seeking to improve its standing with consumers. The company is also expected to focus more on issues such as stereotypic male attributes and images in, for example, its advertisement campaigns. The message is thus that Dressmann is for all men regardless of size or constit...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
March 2017
Strategic Direction
Key Facts
Summary 1 Dressmann AB: Key Facts
Summary 2 Dressmann AB: Operational Indicators
Retail Operations
Summary 3 Dressmann AB: Retail Operational Indicators
Internet Strategy
Competitive Positioning
Summary 4 Dressmann AB: Competitive Position 2016

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